What makes a Melbourne icon? I reflected on this as I headed south from Richmond into the handkerchief-sized suburb of Cremorne, a place where Melbourne icons are thick on the ground.

Cremorne is tucked into a few streets south of Richmond and north of the River Yarra and the Monash Freeway. This little pocket of narrow streets, red bricks and bluestone laneways was once a hub of industry, the home of products that were literally household names, such as Bryant and May matches and Rosella tomato sauce. It’s been a long time, though, since these iconic products were actually made here. Continue reading →