A walk along Victoria Street (part 1)

Victoria Street is one of my favourite suburban streets. It runs from west to east across the top of the city, forming the southern boundary first of North Melbourne and then Carlton, as far as Nicholson Street where it becomes Victoria Parade. A walk along this street reveals diverse architecture, intriguing ghost signs and a few good street art sites.

I picked up my walk at the western end of Victoria Street, close to Guest’s biscuit factory, just outside the old Mulcahys pub, a moderne hotel built in the 1920s which has now been converted into apartments. (I need to create a keyboard shortcut for that phrase as I blog about Melbourne, so frequently does it occur. From now on, Ctrl+A = converted into apartments.)

Mulcahys Hotel

According to eMelbourne, North Melbourne was the most densely populated part of the city during the boom years of the 1880s. Many thousands of houses were built across the suburbs at that time, and North Melbourne certainly got its share, many still standing.  They were the years of the great property bubble, which led to Melbourne’s economic crash of the early 1890s.

As you head up the hill, there are terraces of small Victorian cottages, and a couple of nice bluestone houses. These days the city is experiencing a new property boom and the people of North Melbourne are making their feelings known about it.

Victoria St protest signs IMG_4662

Raising your eyes above street level often reveals unexpected features. There’s a large hall at 570 Victoria Street with an ornamental railway locomotive on top.

Loco Hall

These days Loco Hall is used as a reception centre (with the cutely 70s name ‘Candelles’) and is also the home of the Panarkadian Association. Originally, though it was the headquarters of the Locomotive Engine Drivers and Firemen’s Association, later the Australian Federated Union of Locomotive Engineers.

In contrast, a little further up – close to the Errol Street intersection – is a delightful small art deco building, with ornamental brickwork and numerals. There may be more spectacular examples of deco in Melbourne but I always smile when I pass this one. It’s like a stylish flapper surrounded by staid Victorian ladies.

Deco building in Victoria Street

Almost opposite is the poignant window display of Rafts the former florist, with its beautiful gold signage, and long-dead flower arrangements. The window is like an artistic installation on the theme of mortality, the references to wreaths now sadly ironic.

Rafts florist window display

At the intersection with Eades Place is a car park, where you can see a paste-up by one of the best Melbourne street artists, Baby Guerrilla. Her work of adults and children in flight can be seen all over the suburbs, sometimes hidden away in secret corners and laneways, sometimes in plain view like this one. Either way they lift the heart.

Baby Guerrilla street art

At 442 there’s an impressive example of an upmarket Victorian terrace with oceans of decorative cast iron. It’s reminiscent of some of the mansions I saw a few weeks ago walking through Essendon and Moonee Ponds, but there isn’t a lot of this sort of thing closer to the city centre. Much of it was destroyed in the mid-20th century.

Victorian terrace Victorian terrace

In contrast, over the road is a small cafe that is not giving itself any airs and graces. In an era of hype and spin, here’s a place that tells it like it is. You want five stars, go somewhere else.

One Star Coffee Lounge

Now we enter a really good part of Victoria Street for the urban signage spotter, where ghostsigns come thick and fast.  I’m very fond of Sergio the hairstylist’s shop at no. 315. As the years pass the lettering has gradually fallen off but the name of Sergio is still there, with its mismatched ‘G’. Does anyone remember Sergio, or one of his haircuts? The place is now a bar. (Another keyboard shortcut needed – Ctrl+B).

Sergio's hair stylist

A little further down at no. 293-295 is a  Victorian shop with ghostsigns for Wertheim (on the left), The Herald and The Age. Hugo Wertheim was a German migrant to Australia in the late 19th century, an importer of sewing machines and other mechanical devices, and the first maker of pianos in Victoria in the early 20th. Unfortunately the words under the Wertheim name are too faded to make out.

Ghostsigns - Wertheim and The Age

No such problems next door at no. 287, where the Hennessy brothers’ signage for their bakery is as clear as the day it was put there.

Hennessy Brothers ghostsign

I took a quick look in the 1930 Sands & McDougall directory. The Hennessys were at 287, and Daniel Starkey, news agent was selling the Herald and The Age at 295. It’s interesting to note there were several dressmakers and tailors in the vicinity, who might have required the services of a Wertheim sewing machine. A bit more research would be needed to date the signage with any confidence. I haven’t got around to it yet. But this entry in Sands & Mac gives a nice snapshot of the trades in that part of Victoria Street, between Chetwynd and Roden streets, in 1930.

Sands & McDougall entry for Victoria Street, 1930

Sands & McDougall entry for Victoria Street, 1930

By now, as we cross Chetwynd Street, we are on quite elevated land – the street has climbed a fair distance from where we started. What do you find on elevated land? A church, obviously – St Mary Star of the Sea Catholic church. Maybe the Hennessys used to attend, or Canizzoro the boot repairer? In more recent times, I have a buddy who has been known to use the church car park as a handy spot when he goes to the market. But you didn’t hear it from me.

St Mary's Star of the Sea church

We’ve now reached Victoria Street’s most famous landmark, Vic Market, which really deserves a story all to itself, but has been much written about so I am going to skirt past it this time. It’s enough to observe that the long covered verandahs are an excellent feature. Much of this sort of thing was destroyed in Melbourne from the 1950s onwards.

Victoria market covered verandahs

I like the old signage on glass which survives in various spots inside and outside the market. Next time you are there, have a look around, especially high up in the deli hall.  I spotted a Noon Pies sign on a shop facing Victoria Street which I hadn’t seen before.

Noon pies ghostsign

At the point where Victoria Street crosses Elizabeth Street, pause for a moment to get an instant view of the rampant construction of apartment blocks going on in this part of the city. Most of those towers have gone up over the last few months, and there are many more to come.

New towers near Victoria Market

It’s OK though, because the value of real estate will go on rising for ever. What property bubble? It’s not like Melbourne developers would speculate rashly on a never ending boom, is it? Control+A! Control+A! Control+A!

Next walk: A Walk along Victoria Street (part two)

Previous walk: Industrial reminders: Kensington to North Melbourne

Map of the walk so far


  1. I spent over a decade living around North Melbourne and Kensington until recently. Victoria St always fascinated me, I’ve always found myself glancing at the gun shop as pass in the car or on the tram. As for Rafts, I think they are still open despite appearances. I also discovered the current TAB was once a drive though service station for much of the 20th Century.

  2. Control+A indeed – living in Southbank, it’s hard to believe that the bubble will not be bursting some time soon. Great ghostsign spotting, and I love the Loco Hall!

  3. Love your site. I was born in 1972 and my grandparents were the leasees at Mulcahys hotel at the time up until I was about 6.
    My grandmother’s brothers were the Hennessy bakers and had moved their business to Grantham Street, Union Street corner West Brunswick sometime before.
    I work around the corner 49 Chetwynd St in an old building that used to belong to Headspace (a government organisation), between Patersons Lane and Blair Place. I have no idea of the history of our building but I’m told the place next door at 53 Chetwynd St on the corner of Blair Place used to be a wine bar run by a violinist who was quite famous. Also, the 3 storey building on the corner of Leveson and Victoria St which had to be a hotel (it now houses our lunch spot, the aptly named “sensible sandwich”) is of definite note. I love walking the area, though the history seems to be disappearing fast.
    Thankyou for your work.

    1. Many thanks HumphreyF, very glad you like the site and delighted to hear of your connection to the Hennessys. If you wanted to chase up the history of the buildings you mention, the Sands & McDougall directories would help (State Library has them on microfiche).

  4. Enjoyed your site. I lived on the left hand side of “Loco Hall” in the 70s when it was a commune. At weekends we ran a folk music venue downstairs (The Commune”) with dreadful instant coffee as the only refreshment. Fellow residents crammed into every space At various times one communard slept under the stairs; a couple lived in a roughly built shed out the back; and another in a curtained off upstairs hallway.

  5. I enjoyed reading this, thank you. Sadly the old faves are disappearing fast… One Star Italian Cafe, Don Camillos and Dolcetti (a more recent fave), all gone in the last month or so.

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